How to make a great quote

We recently looked at thousands of quotes to really see what was captivating our customers and getting them to make a booking. We discovered that suppliers who've had the most success on Togather all exhibit similar traits when putting together that all important quote. To build a quote that stands the best chance of getting a response from a customer, we recommend the 5 following principles.

Speed: The Need for Rapid Response

The speed at which you submit a quote can be a game-changer. To stand a good chance of converting a quote into a booking, you should always submit quotes within 2 hours of the request being submitted. Speed to quote is underpinned by your speed to respond to messages - the quicker you respond to any questions, the more you can capitalise on their interest when it has piqued. 

Price: Meeting the Customer's Budget 

The closer your quote aligns with the customer's budget, the higher the chance of conversion. Its crucial to understand your customer's financial constraints and tailor your quote to meet their expectations. Our data indicates that being within a +/- 20% range of the customer's budget is the optimum price range you should have for your quotes. Remember, customers rarely book the cheapest or most expensive option - here's a handy guide to pricing yourself which explains it in more detail. 

Clarity: From Start to Finish 

It sounds simple, but making sure every aspect of your quote is clear can significantly impact conversion rates: remember, customers aren't as familiar with your business and costs as you are. When customers can quickly find all the information they need without the need for more questions, they are are much more likely to move forward in the decision making process. Ideally, your quotes should contain a small paragraph explaining the best bits about your business, and then an easy to understand menu or list of services. Lists, headings and bullet points work really well when formatting your menu/services on Togather.

Presentation: A Matter of Professionalism 

The way you present your business matters, especially in a head-to-head buying decision if customers are comparing multiple quotes. The quality of your profile, particularly imagery, is critical in the decision making process for customers picking which quote to progress with. Your quote should also reflect your professionalism and competence. Spelling mistakes, bad grammar & formatting can be big turn-offs for customers, who want to make sure they are booking professionals with great attention to detail. If in doubt, contact Togather, and we'll give you honest feedback on your quotes.

Relevance: Make Sure You're Right for the Event

Providing consistent, up-to-date, and fully accurate information is essential. This includes details like dimensions, documents, set-ups, and tags. Inaccurate or outdated information can be really frustrating for the customer, particularly if it means that their budget requirements can't be met as a result. Make sure that you're only quoting on events that fit your tags; quotes from outside a customer's desired tags rarely get booked. And there you have it. If you're still struggling to have your quote read, you can book in time with Josh, our supply specialist to go through your profile and get some personalised advice.